Qualifications

A bachelor’s degree in Communication, English, marketing, advertising, journalism, business, and finance. However, if an individual wish to work as a digital content specialist without a degree, an extensive experience in market research and working on digital media campaigns is highly recommended.

Competencies
Knowledge, Skills and Attributes

Technical skills – Web content -Adept with social media content management, administration, and marketing initiatives.

Content Marketing
Knows how to develop field best practices for social media implementation and content production.

Analytics – has the ability to Track analytics, ad reports and insights for all platforms Accomplishments Developed a social media strategy and improved brand reputation.

Soft skills – Detail oriented, Analytical skills, Communication skills

Technical – Research on product – market research
Good communication – Presentation Skills they are pitching the marketing strategy on the higher-ups

Cost of Education and Training

Public/State University and College average per semester

By virtue of Republic Act 10931, undergraduate students accepted to SUCs are covered for free tuition and other school fees.

Private University/College average per semester:

Average of 5 universities offering Marketing Management: P40,924.00

43,000 roughly for private schools

Employment Prospects
Monthly Salary Range
Php 32,000 - Php 39,000

Industries

IT-BPM
Manufacturing
PublicAdministration
Compulsory Social Security
Ownership,Dwellingsand
WholesaleandRetail Trade
andDefense
Real Estate

Propects for Career Advancement

The Philippines recorded a high employment growth forecast of 86.7 percent for e-commerce jobs, reflecting positive business in the country. The Job Outlook Survey revealed that most companies require Digital Marketing Specialist (52%), followed by a Social Media Specialist (38%), Accounts Manager (26%), Content Strategist/Writer (20%), Data Analyst/Business Intelligence (20%), and Quality Assurance Specialist (20%).

A web content specialist may have the decision to choose to progress in either user interaction designer, marketing specialist or an editor based on the preference of an individual.
Country head for marketing and branding manager are some of the career progressions of a Digital Content Specialist
In pursuing this career path, an individual will start as a web content assistant, writer, or editor of the website, blog or social media account.

After 2 years of experience, one may have the chance to be promoted as web content coordinator, its duty is to manage a section of the website. Within 3 years or so of experience, management of the entire website is expected.