Competencies
Knowledge, Skills and Attributes

Technical skills: ample knowledge in web coding, marketing automation systems, and content management systems. Knowledge in web coding, marketing automation systems, and content management systems. Master tools like Photoshop and HTML.
Market research .

Soft skills: good communication/presentation skills, strategy, innovation, analytical skills.

Cost of Education and Training

Public/State University and College average per semester

By virtue of Republic Act 10931, undergraduate students accepted to SUCs are covered for free tuition and other school fees.

Private University/College average per semester:

Average of 5 universities offering Marketing Management: P43,924.00

Employment Prospects
Monthly Salary Range
Php 19,000 - Php 32,000

Industries

IT-BPM
Manufacturing
PublicAdministration
Compulsory Social Security
Ownership,Dwellingsand
WholesaleandRetail Trade
andDefense
Real Estate

Propects for Career Advancement

The Philippines recorded a high employment growth forecast of 86.7 percent for e-commerce jobs, reflecting positive business in the country.The Job Outlook Survey revealed that most companies require Digital Marketing Specialist (52%), followed by a Social Media Specialist (38%), Account Manager (26%), Content Strategist/Writer (20%), Data Analyst/Business Intelligence (20%), and Quality Assurance Specialist (20%).

There are several career options in the field of digital marketing job titles include: Account Manager
Advertising Manager, Analytics Manager, Blogger, Chief Marketing Officer, Content Marketer, Digital Media Director, Digital Marketing Analyst, Digital Optimization Analyst, Digital Sales Director, Director of Internet Marketing, Director of Web Analytics, eCommerce Manager.